Taco Bell has announced the Vegan Crunchwrap, its first fully vegan entree item. The Vegan Crunchwrap features Taco Bell’s own propprietary vegan seasoned beef, a plant-based protein the company has been working on for years. The Vegan Crunchwrap is topped with a vegan blanco sauce and vegan nacho sauce, which also have proprietary flavors. The Vegan Crunchwrap also comes with shredded lettuce, diced tomatoes and a crunchy tostada shell. All of the ingredients are certified vegan by the American Vegetarian Association.
“Such a large part of our fandom is vegan or vegetarian, and we’re as committed to them as they are to us and our menu,” said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. “That’s why we took so long, months and years, to release something this special; we wanted and needed to get it exactly right, to get it mouth-watering. Because let’s admit it, we’ve all eaten plenty of products on today’s market that don’t taste great and certainly aren’t craveable.”
“Our fans are always hacking our customizable menu to try new options, especially veggie-forward,” said Missy Schaaphok, Director of Global Nutrition and Sustainability at Taco Bell. “So now we’re hacking the hack, if you will, with a product that’s completely vegan as-is, right off the menu. I may be biased, but no veggie burger could compare.”
The Vegan Crunchwrap will be available in cities with substantial vegan populations, including Los Angeles, New York City and Orlando, beginning June 8th and lasting for a limited time, while supplies last.
