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Peet’s Coffee Partners with Beyond Meat and JUST Egg for The Everything Plant-Based Breakfast Sandwich

Everything Plant-Based Breakfast Sandwich and Horchata Cold Brew Oat Latte
photo courtesy of Peet's Coffee

Peet’s Coffee, together with Beyond Meat and JUST Egg, announced the launch of the Everything Plant-Based Sandwich as part of its 2021 Spring menu.

“We are thrilled to join forces with Beyond Meat and JUST Egg to bring Peetniks a delicious breakfast sandwich made with all plant-based ingredients,” said Lori Fulmer, Senior Food R&D Manager of Peet’s. “As consumers continue to demand more plant-based options we have expanded beyond alternative dairy, setting our sights on a plant-based breakfast sandwich that is not only better for the planet, but also every bite as delicious as your typical animal-based breakfast sandwich.”

While other coffee retailers have introduced options that feature plant-based meats paired with conventional cheese and egg, the new Peet’s Everything Plant-Based Sandwich features all plant-based ingredients, leveraging the power of the Beyond Breakfast SausageĀ®, JUST Egg Folded, and vegan cheddar.

“We’re thrilled to partner with Peet’s Coffee to introduce Beyond Breakfast Sausage as part of their new plant-based sandwich item. Together, we are increasing accessibility and providing more choice to help meet the growing consumer demand for delicious plant-based options,” said Tim Smith, VP of Foodservice Sales, Beyond Meat.

As a leader in plant-based meat, Beyond Meat uses simple plant-based ingredients without GMOs, soy, gluten or cholesterol to make its Beyond Breakfast Sausage patty. The Beyond Breakfast Sausage provides the taste and texture of traditional pork sausage but with less saturated fat and sodium. Likewise, JUST Egg Folded is made entirely of plants and contains as much protein as a conventional chicken egg.

“Peet’s Coffee isn’t just satisfied with checking the box on plant-based,” said Josh Tetrick, co-founder and CEO of Eat Just. “They understand the importance delivering a high-quality, delicious offering for their consumer and we couldn’t be more thrilled that JUST Egg met their expectations.”

The Everything Plant-Based Sandwich, which boasts 21 grams of protein to keep you feeling satisfied and energized, is available at participating Peet’s coffeebars on 3/3/2021.

To learn more about the Everything Plant-Based Sandwich, visit: www.peets.com.