Starting today, Impossible Foods is rolling out Impossible Sausage Made From Plants in Hong Kong, the first international market for the award-winning, plant-based patty.
Impossible Sausage is the company’s first all-new product since the 2016 debut of Impossible Burger. California-based Impossible Foods launched Impossible Sausage to much fanfare at the Consumer Electronics Show in January. Within six months, the savory patties have become available at more than 22,000 locations throughout the United States — easily one of the most successful plant-based food launches in modern history.
Starting today, Hong Kongers can buy Starbucks’ Maize Impossible™ Sandwich at any restaurant across the city. The sandwich is made with maize bread and filled with Impossible Sausage, egg, cheese, onions, roasted pumpkin and salad vegetables.
“Unprecedented demand for Impossible Sausage is a clear signal to incumbent industry: Consumers are accelerating the shift to a plant-based food system,” said Impossible Foods’ Founder and CEO Dr. Patrick O. Brown. “This is particularly true in Asia, where pork dominates the meat market yet represents catastrophic threats to public health and the natural environment.”
Impossible Sausage will debut later this month at additional restaurants, including Fini’s, Franks Italian American, Triple O’s and URBAN. Stay tuned for more information on the rollout.
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