Lightlife announced sweeping changes to its product portfolio to deliver the cleanest ingredient labels in the plant-based meat category. Driven by growing consumer demand for products with ingredients they understand, Lightlife is making it easier for consumers to make healthier food choices by offering plant-based meat products made only with simple, recognizable ingredients, like pea protein, brown rice, dried red bell pepper, and beet and cherry powders.
“Our research shows that consumers want to recognize what’s in their plant-based food, but that need is currently unmet. Our goal is to combine great taste and the simplest ingredients so that consumers can choose the products that make them feel good, and never guilty,” said Dan Curtin, President of Greenleaf Foods.
Lightlife also unveiled a full brand redesign. The logo is now more balanced and approachable, with a spark of inspiration. In addition, the packaging stands out with bright colors, appetizing food visuals, and bite-sized nutritional information. This is the first step in Lightlife’s year-long journey to reformulate and revamp the brand’s full product portfolio.
“We modified our design to better appeal to our target consumer and to align with our belief that food should instill confidence and reflect moderation, not extremes,” added Curtin. “Lightlife believes life is complicated and your food shouldn’t be.”
Lightlife’s newly-reformulated products are rolling onto shelves this week at over 12,000 retail stores across the U.S. and in coming weeks in Canada, just in time for summer grilling season.
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