Impossible Foods is launching a unique initiative today to help feed people facing hunger — the “Buy Impossible Burger, Give Impossible Burger” program.
Home cooks can purchase any of the Impossible bundles on the startup’s direct-to-consumer website, and Impossible Foods will donate an equivalent amount of Impossible Burger to Feeding America food banks across the Bay Area.
Feeding America is the largest domestic hunger-relief organization in the United States. Through a nationwide network of 200 food banks, it helps provide meals to more than 40 million people each year — including the growing number of Americans struggling to feed their families in 2020.
Prior to the pandemic, one in nine people faced hunger in America. The COVID-19 pandemic has turned the longstanding problem of hunger into an acute crisis, with unemployment at levels not seen since the Great Depression. Feeding America projects more than 50 million people, including 17 million children may face hunger in 2020.
“Hunger in the midst of COVID-19 is one of our country’s most pressing issues and is expected to be at an all-time high this holiday season,” said Jessica Appelgren, Vice President of Communications for Impossible Foods. “To help address this growing challenge, we are proud to partner with Feeding America to provide food to families in need in the Bay Area. We hope our customers will take advantage of our Buy One, Give One offer to stock up on Impossible Burger for a new twist on holiday recipes, and to support the community in what can be a challenging time of year.”
“We are grateful to Impossible Foods for their commitment to help alleviate hunger for families in the Bay Area,” said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America. “During this time of increased need, their support will make a difference for our neighbors who are struggling to put food on their tables.”y One, Give One — all month long
Impossible Foods, the world’s No. 1 environmental startup, has pledged to match direct-to-consumer orders up to 100,000 burger patties through the month of December. Orders of the award-winning Impossible Burger on the direct-to-consumer site start at $49.99 (plus tax).
For those new to cooking with Impossible Burger, the Impossible™ Cookbook Combo Pack makes cooking with the delicious, nutritious and versatile meat both fun and convenient. The perfect gift for any food lover, it includes all the meat from the Combo Pack plus the official Impossible™: The Cookbook, featuring 40 recipes from some of the world’s leading chefs, including Traci Des Jardins, Tanya Holland, Kwame Onwuachi, Tal Ronnen, Michael Symon and many more.
“Buy Impossible Burger, Give Impossible Burger” runs from December 1-31 and is exclusively available on buy.impossiblefoods.com. Each order comes with compostable and recyclable packaging, free two-day shipping to customers located in the contiguous USA.
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