Alpha Foods announced five new Plant-Based Breakfast Sandwiches and Plant-Based Breakfast Burritos. The new vegan lineup includes the Alpha Meatless Sausage, Plant Egg & Cheeze Breakfast Sandwich, Alpha Spicy Chorizo, Plant Egg & Cheeze Breakfast Sandwich, Alpha Protein Supreme Breakfast Burrito, Alpha Bac’n Scramble Breakfast Burrito and Alpha Rockin’ Ranchero Breakfast Burrito – all of which come filled with meatless protein, dairy-free cheese, plant-based eggs, and a variety of spices.
“We are continuously re-imagining convenient, plant-based options for everyone to enjoy during every meal of the day,” says Cole Orobetz, Co-Founder & CEO of Alpha Foods. “There is such a huge lack of plant-based breakfast options, we knew we had to bring something delicious to the category – and these breakfast sandwiches and burritos are just that. As a brand, we will continue to identify those holes and fill them with innovative products that vegans, flexitarians and meat lovers can enjoy together.”
“When innovating new plant-based options that can satisfy the masses, our focus is on high-quality ingredients with exceptional flavor and texture,” says Loren Wallis, Co-Founder & Chief Innovation Officer of Alpha Foods. “The new breakfast sandwich and breakfast burrito lineup features our next generation Alpha proteins with fewer ingredients and the most authentic taste and texture yet. Leading edge plant-based innovation is a hallmark of Alpha Foods and these new breakfast items truly deliver on the convenience and craveability factor that we know our consumers demand.”
The new frozen breakfast items will be hitting grocery store shelves nationwide this June, but people in Los Angeles, California’s Bay Area and the Southeast can try the new items before they make their nationwide retail debut by visiting their local Costco stores.
For more information, visit: eatalphafoods.com
